Microsoft Store opens London flagship on July 11

Microsoft has detailed plans to debut its showtime European retail space next month, via an all-new London, U.k. flagship. The Microsoft Store hits Oxford Circus on July 11, 2022, packing 21,932 square feet across three floors of Surface, Windows, Xbox, HoloLens, and more.

Offset rumor of Microsoft'south UK retail venture surfaced in late 2022, securing a charter from United Colours of Benetton. The new shop falls side by side to the Oxford Circus Tube station, with placement on a prime avenue for London shoppers, aslope Apple's ain Regent Street flagship.

Upon its July 11 opening, Microsoft promises opportunities to "test technology, products, and services from Microsoft and its partners." The space volition offer interactive zones and wall-wrapping video screens, with events and activities for visitors. A dedicated "Answer Desk" volition provide training and repairs, aslope its "Community Theatre" for free workshops and programs.

"This new flagship shop builds upon Microsoft'south significant track record of investment in the UK," said Cindy Rose, CEO at Microsoft United kingdom. "More importantly, located in the heart of primal London it will serve every bit a vibrant hub – for both visitors to our great urban center as well as a variety of different local communities – to come and play, learn, create and discover."

Expect more than details on the Microsoft Store London flagship in the weeks ahead, including a first expect inside the physical store.

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